Agribusiness and Marketing Specialist – WASP


Agribusiness and Marketing Specialist – WASP


Location – Dakar, SENEGAL

Call opening: 30th June, 2016

Call closing: 30th July, 2016

Download 01-2016 AGRI-BUSINESS Specialist WASP June 2016


The West Africa Seed Program (WASP) is being implemented by CORAF/WECARD to support the ECOWAS Regulation C/REG.3/05/2008 on the Harmonization of Rules Governing Quality Control, Certification and Marketing of Plant Seeds and Seedlings in ECOWAS Region. The Goal of WASP is to expand both the production and supply of quality improved certified seed, both OPVs and hybrids, from 12 to 25% during the five years of the Programme. The General objective is to contribute to the sustainable improvement of agricultural productivity. The program achieves its objective by building an Alliance for Seed Industry in West Africa (ASIWA) involving all partners working in the seed sector, which will ensure the sustainable production and use of quality seeds of the major staple crops in West Africa. The program allows the ECOWAS, UEMOA and CILSS countries to share experiences across the sub-region and with other regions of the world while minimizing duplication of effort between programs and building synergies.

The Program draws upon the combined expertise of the CGIAR centres, NARS including the National Seed Services, Quality Control and Certification Agencies, NGOs, Farmers’ organizations, Universities, Local and National Private Sector Organizations and Companies, Seed initiatives, Sub-regional organizations and International private sector organizations and companies to achieve the following expected results: i) an inclusive West Africa Consortium established and operational; ii) ECOWAS-UEMOA-CILSS regulations implemented; iii) sufficient quantities of breeder seeds to meet required demands produced and used; iv) Production and supply of foundation and certified seeds increased (through private sector participation in the seed industry enhanced, and capacities of National Seed Trade Associations strengthened). Activities are defined in general terms and specific activities will vary depending on the needs and strategies of individual countries.

At the national level, WASP works with the existing governmental organizations and the private sector; these include the (i) National Agricultural Research Institutions for breeder seed production, conduct of variety trials and training; (ii) Agricultural Extension Services in the promotion of new varieties and fostering linkages between farmers and seed entrepreneurs; (iii) National Seed Services in coordination of sector activities; (iv) National Seed Committees in governance issues; (v) National Variety Release Committees in the release and cataloguing of new varieties; (vi) National Seed Quality Control and Certification Agencies in carrying out the implementation of seed policy and regulatory activities; (vii) Plant Protection and Regulatory Services in carrying out general regulatory activities relating to plant health; (viii) Universities in training and development of new varieties, and (ix) NSTAS in the production and marketing of seeds.

The project supports the CAADP, ECOWAP and the USAID FtF objectives to improve agricultural productivity in attaining the expected 6% growth (CAADP target), which will translate into reducing poverty and food security in West Africa. An alliance bringing stakeholders together to mobilize and pool resources to pursue a common vision, in order to contribute to the set objectives. Organizational, technical and agri-business capacities of key actors are being strengthened in variety testing, releases, maintenance breeding, production, processing, storage, quality control and certification, and marketing. The private sector is being transformed and empowered to play a key role in the delivery of certified seeds. It is envisaged that within a time frame of five (5) years, 25% of seed supplied to farmers in the sub-region will come from certified sources. The expected impacts will include improvements in rural household incomes, increased in average yields of target crops, and the creation of an enabling environment for well functioning private sector participation in seed business.



  • The present vacancy is for the position of Agribusiness and Marketing Specialist. This position will be held by a person with a Master degree in Agricultural Economics or in Business Administration (MBA) or equivalent;
  • He/she will be responsible for building business entrepreneurship capacities of the private sector SMEs, NSTAs and international seed companies, including the development of business plans;
  • He/she will support the private sector with marketing strategies to enable them market seeds effectively in rural areas and to major clients. He/she should have rich experience in building capacity of the private sector entrepreneurs in Africa;
  • Ability to promote the ECOWAS-UEMOA-CILSS Seed Regulation on the Harmonization of Rules Governing Quality Control, Certification and Marketing of Plant Seeds and Seedlings in ECOWAS Region;
  • Ability to promote the visions, missions and strategic goals of CAADP, (through the objectives of ECOWAP, CORAF/WECARD and the Feed the Future Initiative), and demonstrate integrity by adhering to the CORAF/WECARD’s core values and ethical standards;
  • Ability to work with, coordinate and inspire, multi-disciplinary and multi-cultural teams in a multi-partner environment, and to engage in both local and high level policy dialogue with clients;
  • Capability to facilitate knowledge building and results-based management within the context of CORAF/WECARD agenda and WASP environment;
  • Capacity and willingness to travel extensively within the sub-region and Internationally.


Under the authority of the WASP Chief of Party, the Agribusiness and Marketing Specialist will assume the following main roles:

  • Support the implementation of the WASP strategy within the framework of ECOWAS-UEMOA-CILSS Regulation on the Harmonization of Rules Governing Quality Control, Certification and Marketing of Plant Seeds and Seedlings in ECOWAS Region;
  • Support the development of the newly established regional and National Alliances of Seed Industry in West Africa (ASIWA);
  • Foster the expansion and use the West Africa Seed Information Exchanges (WASIX) tools;
  • Conduct market research focusing on seed value chain and sub-sector analysis for production, utilization studies, standards and certification, enterprise development, and/or innovative extension approaches for seed entrepreneurship;
  • Support the development and strengthening of the national and regional agri-dealer networks (NSTAs, Regional Federation and AFSTA) to operate on sound business and association principles;
  • Develop and strengthen entrepreneurships, including SMEs and Producer Cooperatives in marketing and in technical skills for sustainable agricultural input supply systems in target countries, linking them to the relevant seed industry stakeholders (including governments and international seed firms and seed trade associations);
  • Strengthen capacities of entrepreneurs in quality and business management with regards to quality assurance and management, seed sales and marketing and the adoption of best practices in seed production and marketing systems;
  • Strengthen capacity of regulatory agencies and other stakeholders in monitoring seed quality in the marketing channel;
  • Develop seed production business models and demonstrate to stakeholders (farmers, public and private sector) socio-economic benefits and options for increasing profitability in investing in improved seeds ;
  • Carry out awareness campaigns and capacity strengthening programs to empower the private sector actors in policy advocacy, consultative dialogue and communication;
  • Develop and implement plans to increase public and private investment in seed infrastructure;
  • Carry out surveys and support the management of seed database and the dissemination of crop and seed production information; support the implementation of strategies to promote seed market Information and seed sales in rural Areas;
  • Facilitate Linkage of the output market to the seed market by supporting the development of value-chains that can drive the demand for improved seeds;
  • Facilitate coordination, communication and liaison, monitor of milestones and coordinate internal operations in relation to agri-business development;


  • At least M.Sc. degree in an agriculturally related field (Agricultural Economics or Agri-Business) with enormous skills in agri-business management;
  • At least 10 years experience or interest in international development issues and particularly in rural regions of West and Central Africa;
  • At least 5 years experience in agri-business management in relation to agri-inputs; experience in USAID funded projects and in results based management will be an advantage;
  • Experience or interest in agricultural research, extension and agricultural and rural advisory services, education, and capacity building. Experience in seed industry development will be a great asset;
  • Fluency in either French or English with working knowledge in the other;
  • Propensity for working in multi-disciplinary and multi-country teams and willingness to travel extensively within the sub-region and internationally;
  • Good communication and interpersonal skills and ability to get your point across to senior government and development partner officials, succinctly and diplomatically, and to be proactive;
  • Well-organised, with good planning and problem-solving abilities;
  • Skills in writing and editing scientific literature and/or general material;
  • Computer literate and fully familiar with the Microsoft Office® Suite of softwares.


CORAF/WECARD is not just looking to fill a vacancy. Each time it launches a job vacancy, it is looking for individuals who share its values, know how to adapt, are resourceful and will complete the team and contribute to the development of the organization.

Salary and remuneration will depend on the skills, experience and track record of the successful applicant, and will be internationally competitive. CORAF/WECARD invests heavily in creating a culture of quality, professionalism, mutual support and team work. The candidate must be a national of a CORAF/WECARD member state. The Agribusiness and Marketing Specialist will be based at the CORAF/WECARD Secretariat in Dakar, Senegal. He/she will report directly to the Chief of Party and comply with the reporting requirements of CORAF/WECARD for its senior management.


Candidates interested in this call must send a cover letter and a detailed CV with names and contacts of three referees.  The letter will be addressed to the Executive Director of CORAF/WECARD, Executive Secretariat, 7, Avenue Bourguiba, BP 48 – Dakar, Senegal, and sent by MAIL ONLY to the following e-mail address: reference of the call will be clearly indicated in the title of the message. Applications should reach the Executive Secretariat of CORAF/WECARD no later than 30 July, 2016. Only shortlisted candidates will be contacted for an interview. 

More information on CORAF/WECARD can be found on its website:

Applications from women are strongly encouraged

Download 01-2016 AGRI-BUSINESS Specialist WASP June 2016