RECRUITMENT OF A COMMUNICATION FIRM OR AGENCY RESPONSIBLE FOR PROVIDING COMMUNICATION AND MARKETING SERVICES FOR CORAF

CALL FOR EXPRESSION OF INTEREST

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RECRUITMENT OF A COMMUNICATION FIRM OR AGENCY RESPONSIBLE FOR PROVIDING COMMUNICATION AND MARKETING SERVICES FOR CORAF

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Opening date: June 18, 2021

Closing date: July 9, 2021

CEI N° 18-2021

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1. The West and Central Africa Council for Agricultural Research and Development (CORAF) was originally established in 1987 as the Conference of Heads of African and French Agronomic Research Institutions. Membership of CORAF was expanded in 1995 to include 23 National Agricultural Research Systems (NARS) of the following West and Central Africa (WCA) countries.; Benin, Burkina Faso, Cameroon, Cape Verde, Central African Republic, Chad, Congo, Cote D’Ivoire, Democratic Republic of Congo, Gabon, The Gambia, Ghana, Guinea, Guinea Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Sao Tomé & Principe, Senegal, Sierra Leone and Togo.

The primary objective of CORAF is to improve livelihoods in West and Central Africa through sustainable increases in agricultural production and productivity, as well as promoting competitiveness, and markets. This objective is achieved through addressing the critical issues of food and nutrition insecurity, chronic poverty, and youth unemployment within the framework of the following core functions: (i) Coordination and Capacity Strengthening, (ii) Scaling Technologies and Innovations, (iii) Creating an enabling regional environment at regional for technology flows and increased trade, and (iv) Knowledge Management and Learning. To learn more about CORAF’s mission and mandate, visit: https://www.coraf.org/our-mission/

Communication is one of the means for positioning CORAF in the complex ecosystem of agricultural development stakeholders. Despite the global disruptions caused by the COVID-19 pandemic, CORAF witnessed the introduction of diverse virtual and social media tools. For instance, a compilation of media reports of program launch events shows positive mentions of CORAF in the digital space.

The efforts taken by the CORAF Executive Secretariat under public image and outreach is aimed at ensuring CORAF becomes a leading resource partner, and not merely an implementing agency of third-party programs.

2. That is why, CORAF seeks to recruit an external communications/PR firm to provide specific external communications services and key creative marketing services for its regional advocacy and outreach programs that target a variety of stakeholders. The tasks to be performed as well as other information relating to the call are detailed in the terms of reference attached.

3. The Executive Director of CORAF invites specialized consulting firms to express their interests for this call by providing information indicating that they are qualified to perform such services (documentation concerning the consulting firm, references in similar missions, experiences in similar conditions, logistics available, staff proposed, etc.).

4. In accordance with the rules contained in the CORAF Administrative, Financial and Accounting Procedures Manual, the selection will be carried out according to the method based on the qualification of Consultants (SQC). The selection criteria are defined below:

A. Cabinet experience scored out of 40 points

  • Have carried out at least two (2) similar missions on behalf of programs or development partners or State Agencies (5 points per relevant reference)
  • Have carried out two (2) similar missions in the development and / or implementation of a communication strategy on behalf of programs or development partners or State Agencies (5 points per relevant reference).
  • Have carried out two (2) digital communication missions (digital communication campaign, internet referencing, digital event coverage, emailing, etc.) (5 points per relevant reference)
  • The Consultant must have at least three (3) years of relevant experience in a country and / or a region of West and Central Africa (scored out of 10 points).

B. Team Profi (Key personnel) scored out of 60 points

  • Senior expert Head of mission (Bac + 5 in communication) with at least 10 years of experience in the fields of Communication, Social Sciences, communication / marketing, public relations and advisory support within national organizations / international or equivalent and having carried out at least three (03) similar missions in support of the implementation of a communication plan or strategy; it will be scored out of 25 points distributed as follows:
    • Qualification (Diploma and certificates): 10 points
    • Professional experience: 15 points or 5 points per relevant reference.
  • Expert in marketing or Social Communication or Institutional Communication (Bac + 4/5 in communication, social sciences or related field) with 10 years of experience in the field of Communication. He must have participated in at least two (02) similar missions in support of the implementation of a communication plan or strategy; it will be scored out of 15 points distributed as follows:
    • Qualification (Diploma and certificates): 5 points
    • Professional experience: 10 points or 5 points per relevant reference
  • Expert in digital communication (Bac + 4/5 in communication), having at least 5 years of experience and having participated in at least two (02) similar missions in support of the implementation of a communication plan or strategy with production of digital media; it will be scored out of 10 points distributed as follows:
    • Qualification (Diploma and certificates): 5 points
    • Professional experience: 5 points or 2.5 points per relevant reference
  • Expert in journalism (Bac + 4/5 in communication) with at least 7 years of experience and having participated in at least two (02) similar missions in supporting the implementation of a communication plan or strategy; it will be scored out of 10 points distributed as follows:
    • Qualification (Diploma and certificates): 5 points
    • Professional experience: 5 points or 2.5 points per relevant reference

The firm ranked 1st at the end of the selection procedure will be invited to negotiations with a view to concluding a contract.

5. Interested firms and agencies can obtain additional information from the CORAF Executive Secretariat by sending correspondence to the CORAF Communications and Marketing Manager by e-mail to d.akana@coraf.org from 9h to 16h GMT.

6. Applications must be submitted by e-mail to the following address : procurement@coraf.org on July 9, 2021 before 10:00 AM at the latest.

Executive Director

Dr. Abdou TENKOUANO